LDA Score · Rank 10
Theory SF
Brand identity · San Francisco, CA
Cited signal · ★★★★½ 4.9 on Clutch · 26 reviews · view →
7.5/ 10
Craft 2.9 · Rep 2.0 · Spec 1.8 · Value 1.0
LDA Score
7.5 / 10
Clutch rating
4.9 (26)
Min project
$25,000+
Hourly rate
$150–$199/hr
Team size
2–9
Location
San Francisco, CA
Overview
Theory SF. San Francisco brand and identity studio for higher-budget projects, rated 4.9 across 26 verified reviews.
Why it ranks #10 — LDA Score 7.5/10
- Craft & Portfolio — 2.9/3.5
- Reputation & Verified Reviews — 2.0/3.0
- Specialty & Relevant Experience — 1.8/2.0
- Pricing Transparency & Value — 1.0/1.5
When to choose Theory SF
Funded Bay-Area brands wanting senior identity work at a $25k+ tier.
What to clarify before hiring
High minimum; not a fit for small, logo-only budgets.
Main services
Brand identity, Boutique, Logo.
Brand identityBoutiqueLogo
How it compares
Compare with League Design Agency · Catchword · Outcrowd — or see the full 2026 ranking.
How we scored this: the LDA Score is our independent editorial rating out of 10, set from public evidence using our published methodology. The Clutch rating and review count are a cited external signal that feeds the Reputation pillar. Figures sourced 2026; verify current details before hiring.