The LDA Score
Every agency in this directory is scored out of 10 using four weighted pillars. We don't rank on vibes — we score on craft, reputation, focus, and value, using public evidence only. Scoring is independent of any listing fee.
How this works: Agencies can pay a listing fee to be included. The LDA Score and ranking are editorial and can never be bought — every score is set from public evidence using the methodology below. Any paid or sponsored placement is clearly labeled.
Craft & Portfolio
Quality, originality, and range of the actual logo and identity work.
0–1 generic or template-like, thin portfolio · 1.5–2.5 solid, professional, competent · 3–3.5 exceptional, original, award-level range.
Reputation & Verified Reviews
Verified rating, review volume, and repeat clients across Clutch and Google.
0–1 few or no verified reviews, or mixed rating · 1.5–2 good rating with modest volume (or excellent rating, few reviews) · 2.5–3 a 4.8–5.0 rating backed by substantial recent volume and repeat clients.
Specialty & Relevant Experience
How central logo and brand identity work is to the agency, and relevant industry experience.
0–0.5 general agency, logo is a minor service · 1–1.5 branding is a core service among several · 2 logo/brand identity is the primary specialty with deep relevant experience.
Pricing Transparency & Value
Whether pricing is clearly published and fair value for the tier.
0–0.5 no public pricing · 1 pricing published, reasonable value · 1.5 clear pricing with strong value across budget tiers.
How scoring works
Each pillar is scored within its point ceiling, in half-point steps, and the four are added for a total out of 10 (rounded to the nearest 0.5). A higher total earns a higher position. We weight craft (3.5) and reputation (3.0) most heavily — together they're 65% of the score — because a beautiful portfolio without independent proof, or strong reviews without distinctive work, only tells half the story.
What we score from
We assess every agency from public evidence only: their portfolio and website (craft and specialty), verified reviews on Clutch and Google (reputation), and published pricing (transparency and value). Agencies don't submit their own scores or data — which is exactly what keeps the rating independent and impossible to buy.
Where Clutch fits
Verified third-party reviews are the primary input to the Reputation & Verified Reviews pillar. We reference each agency's verified Clutch rating and review volume as a cited signal, linked on every listing. Clutch data informs that pillar but never sets the overall LDA Score on its own. We cite Clutch; we don't republish its dataset.
Independence & disclosures
Agencies can pay a listing fee to be included in the directory. That fee buys inclusion, never position. The LDA Score and ranking order are set editorially using this methodology and cannot be purchased. Where a placement is sponsored, it is clearly labeled, and sponsorship does not change an agency's score.
Updates & corrections
Agencies change — teams grow, quality shifts, new work ships. We revisit scores when meaningful new evidence appears: major launches, notable shifts in reviews, or changes in services and pricing. If you spot something outdated or incorrect, let us know and we'll review it.